Why This Exists

Social

Human societies run on unwritten rules. Small talk, etiquette, social norms - they can feel arbitrary or even annoying. But they exist for reasons that make sense once you understand the deeper purpose they serve.

All Social Articles

Why Thank You Cards Exist
Why RSVPs Exist
Why We Wave Goodbye
Why Toasts Exist
Why We Hold Doors Open
Why We Throw Rice at Weddings
Why Birthday Candles Exist
Why Applause Exists
Why We Clink Glasses
Why Small Talk Exists
Why Handshakes Exist
Why Gossip Exists
Why Apologies Exist
Why Thank You Notes Exist
Why Personal Space Exists